Planning and managing public relations campaigns
Type de matériel :
Document textuelLangue : anglais Collection : (PR in practice series)Détails de publication : London : Kogan Page, [©2000]Édition : Second editionDescription : 184p.: illustrations; 24 cmISBN : 0 7494 2991 7Sujet(s) : Planning, management, public relations, campaignsClassification de Dewey:659.2 Ressources en ligne : ressource en ligne Résumé : "Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide."--Jacket.
Books
Ce document apparaît dans la/les liste(s) :
Classe 600 CDE-ESSTIC
|
Communication des Organisations
| Site de rattachement | Collection | Cote | Numéro d'exemplaire | Statut | Date de retour prévue | Code à barres | Réservations |
|---|---|---|---|---|---|---|---|
| CDE-ESSTIC General Stacks | Non-fiction | 659.2 GRE | 01 | Disponible |
Total des réservations: 0
"Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide."--Jacket.