Cutting edge advertising: how to create the world's best print for brands in the 21st century
Type de matériel :
Document textuelLangue : anglais Détails de publication : Singapore ; New York: Pearson Prentice Hall, ©2004Description : (xv, 402p.) : illustrations (some color); 23 cmISBN : 981-244-557-9Sujet(s) : Advertising, create, world's best print, brands, 21st century, commercial artClassification de Dewey:659.132 Résumé : "Reprinted ten times in four years and now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted."--Jacket.
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Ce document apparaît dans la/les liste(s) :
Classe 600 CDE-ESSTIC
| Site de rattachement | Collection | Cote | Numéro d'exemplaire | Statut | Date de retour prévue | Code à barres | Réservations |
|---|---|---|---|---|---|---|---|
| CDE-ESSTIC General Stacks | Non-fiction | 659.132 AIT | 01 | Disponible |
Total des réservations: 0
"Reprinted ten times in four years and now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted."--Jacket.